Rosie Huntington-Whiteley’s M&S Lingerie Line Continues To Succeed

In a recent article on “Transformers” actress, Victoria’s Secret model and Marks & Spencer lingerie designer Rosie Huntington-Whiteley,British newspaper the Guardian revealed a startling fact: ‘At any time, one in three women in Britain is wearing an M&S bra. One of them will always be a Rosie Huntington-Whiteley.”

 

The Guardian writes that over 600,000 pieces from Huntington-Whiteley’s Marks and Spencer collection, Rosie for Autograph, have sold this year and they’re popular with all ages.

 

The writer even interviewed a 50-year-old woman he saw shopping Huntington’s collection to find out why she liked the underwear. The woman said she’d never heard of Huntington-Whiteley but liked the “luxury” of the lingerie and “the lacy details.”

 

Huntington-Whiteley launched her own Marks & Spencer lingerie line with M&S head of lingerie Soozie Jenkinson after great success as the face of the brand. Rosie for Autograph became the fast-selling collection in the company’s history and is still going strong.

 

“Not only is she beautiful,” said Jenkinson, “but there is also something very grounded about her that resonates with our customers.”

 

Huntington-Whiteley celebrated the one-year anniversary of her line in August, writes Vogue UK. She celebrated by designing a special anniversary collection.

 

“I can’t quite believe it’s been a whole year since the Rosie for Autograph launch, it’s gone so fast!” said Huntington-Whiteley. “For my one year anniversary collection, I’m loving the new shapes and, as well as including my signature soft colors, I’ve experimented with a darker, richer palette perfect for the autumn season.”

 

“We took influence from the natural glamour and romanticism of the pre-Raphaelites for this new collection, the richness of nature combined with the ethereal spirit of the art movement influence both our color palette and the hand-painted rose bloom artwork,” said Jenkinson.

 

The collection went on sale in August and continues to sell well.

 

 

Source : Erika W. Smith

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