Today is a big day for Jason Wu.
Hugo Boss has just named the Taiwanese fashion designer the new artistic director of its Boss womenswear line, Fashionista reported. Beginning June 15, Wu will oversee the team at the brand’s headquarters in Metzingen, Germany, in addition to opening a design studio in New York City for the brand.
“I have long been a fan of Hugo Boss’ vast tradition and lineage in extraordinary tailoring,” Wu said in a release. “With the state-of-the-art facilities that are unique to the Hugo Boss design labs, I plan to develop a strong, feminine womenswear collection that reciprocates the brand’s authority in menswear.”
“We are absolutely delighted to have an outstanding talent like Jason Wu on board,” Hugo Boss CEO Claus Dietrich Lahrs said. “This will generate a powerful and creative statement for Boss Womenswear and show our commitment to focus even more on the female side of the brand.”
We’re just as excited as the folks over at Hugo Boss to have Wu taking on this new role. The fashion industry (and the First Lady) obviously love his eponymous line, and we can definitely see him taking the brand in a more fashion-forward direction.
Unfortunately, we have to wait until Pre-Fall 2014 to see what Wu actually comes up with for the brand since his first designs will debut during that half season in New York City, and he will stage its first runway show during the New York Fall/Winter fashion week in February 2014.
What do you think of Wu’s new role? Do you think he will be a good fit for the brand?
Source : Britteny Dee