Former Teen Vogue Beauty Director Named Editor-in-Chief of Lucky, Can She Revive the Title?

Lucky Magazine is in the midst of some serious sartorial shakeups.

According to Fashionista, former Editor-in-Chief Brandon Holley is out, and Eva Chen, former Teen Vogue beauty director, has been named as her replacement.


Back in April, Anna Wintour, who had just recently been named Conde Nast’s new artistic director, said she planned to bring on Chen “to work on several projects with her” at the glossy. At the time though, it was unclear exactly what these projects were.

Apparently Chen made quite the impression on her boss because Wintour is now trusting her to revive the troubled Conde Nast title.

“From the streets of New York City to Shanghai and everywhere in between, Eva is the quintessential Lucky girl,” Wintour said in a statement that announced Chen’s appointment. “Eva is a woman of tremendous talent and experience. I have worked with her over the last few years, both during her time at Teen Vogue, and as she has been consulting with Lucky. Her lengthy experience in our industry gives her a solid foundation in both digital and e-commerce. Lucky’s September issue will be her first opportunity to showcase her leadership ability, and I have every confidence she will meet the moment head-on.”


Chen is already an admired figure in the fashion industry, and it seems highly likely that she will be able to successfully use her knowledge and experience to get Lucky back on the right path.

“I have long admired Lucky’s unique point of view in the fashion industry,” added Chen. “It’s an exciting time for the brand as technology empowers and inspires the Lucky girl to embrace her own personal style.”

What do you think of Chen’s appointment? Do you think she will do well as the Editor-in-Chief of Lucky?



Source : Britteny Dee , FashionnStyle Reporter

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