Miami Beach will come alive with the spirit of fashion, as Mercedes-Benz Fashion Week Swim once again hosts over 30 designer runway shows, presentations and special events. Mercedes-Benz Fashion Week Swim will begin with the Official Kick-Off Party celebrating 25 years of Roxy with Roxy Pop Surf, followed by the 2014 Swim Collections.
The week will host special movie screenings and industry Q&A’s to give fashion fans an inside look at the inner workings of the industry. On Tuesday, July 16th, a screening of The Tents will give guests an all-access look into the making of Mercedes-Benz Fashion Week in New York. Featuring exclusive interviews with some of the industry’s biggest names, the 2012 documentary chronicles the history and significance of fashion’s most influential event. Special guest hosts, The Tents Director James Belzer and Mercedes-Benz Fashion Week Executive Producer Christina Neault, will be in attendance for a Q & A with audience members. And on July 20th, Bergdorf Goodman Senior Vice President Linda Fargo and Naeem Khan, fashion designer to the world’s most stylish women, will host a special screening of Scatter My Ashes at Bergdorf’s, the first movie to take you behind the scenes of the department store that defined luxury.
The SLS Hotel will host an exciting afternoon of presentations on Sunday, July 21st. Nanette Lepore, Oakley, BCBGeneration, and Gottex will give editors and buyers an up close look at their Collections, in a series of by-invitation only showings.
On Monday, July 22nd, Mercedes-Benz Fashion Week Swim will start the day with an exclusive Thought Leadership Panel entitled “Design and Inspiration.” Art, music and film have inspired artists for decades, but fashion designers look to these and many art forms to stimulate their designs and ultimately inspire consumers on the retail floor; turning inspiration into viable businesses. Led by Ocean Drive Fashion Editor-at-Large Laurie Brookins, an industry panel of experts, including Nanette Lepore and Mara Hoffman, will describe the process of turning inspiration into a sellable collection.
Mercedes-Benz Fashion Week Swim is on July 18th-22nd, 2013, with over 10,000 international members of the press and industry expected to descend on South Beach for the 2014 Collections. Official schedule can be seen at miami.mbfashionweek.com/schedule