Did H&M fire Cara Delevigne because of her coke scandal?
New reports say that the Swedish retailer may have dropped Delevigne from a planned campaign contract after she was photographed in May dropping a small baggie of white powder that was assumed to be cocaine.
Fashionista reports that UK tabloid The Sun has revealed that H&M dropped Delevingne, 20, because of the scandal.
However, a spokesperson from H&M said that the reports were wrong at that Delevingne was never planned to be the face of the brand.
“She is not a model with us and I think there was a misunderstanding that she was the face of H&M,” the spokesperson said. “We just used her for the show.”
The spokesperson added that H&M had “no particular reason” to work with Delevingne in the future.
Delevinge was previously featured in a campaign for H&M’s 2011 Authentic Collection.
The Daily Mail reports that when Delevingne was spotted with cocaine in May, H&M said that they would make a decision regarding their association with Delevingne after reviewing the alleged coke photographs themselves.
“We have a zero tolerance policy towards drugs, and this also forms part of our advertising policy,” a spokesperson said at the time. “Our team will evaluate the evidence over the next few days. If the story is true, then we will take action.”
H&M is known for their zero tolerance policy towards drugs and notably fired Kate Moss in 2005 after the British supermodel was photographed snorting coke with her boyfriend at the time, Pete Doherty.
Source : Erika W. Smith , FashionnStyle Reporter