Through an edgy, high-impact, visual advertising campaign using print, outdoor, in-store and direct mail communication, we attract customers who are intrigued by the playfully sensual and evocative imagery of the bebe lifestyle. We also offer a line of merchandise branded with the distinctive bebe logo to increase brand awareness. Within our stores and through bebe.com, we seek to create an upscale, visually-stimulating boutique environment that further enhances the bebe brand – building customer loyalty and the online shopping experience. Furthermore, we train our stylists to be responsive and knowledgeable, reflecting the bebe image in every interaction.
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