After last month, Kylie Jenner teasing with Puma campaign on Snapchat, now the sneakers that many are waiting for launch today. Jenner’s kicks are dubbed the Puma Fierce and the reality star describes them as, “a lightweight trainer with zero excuses.” It’s hard to get a great look at the shoe in the ads, but they appear to feature multiple black panels and an elongated tongue, similar to Rihanna’s new Pumas.
The Puma Fierce collection is available online at Puma’s website and they’re surprisingly affordable. Each pair costs $90, which isn’t cheap, of course, but can be done if you’re willing to save up for a splurge. The sneakers put a cool, modern spin on high-tops, with high-tongue action in the front and back of the shoe. They’re available in black and white, all-black, red, and grey.
“PUMA is putting a great deal of focus and emphasis behind our women’s business; this campaign and launch of the Fierce is the latest in many tactics and innovations to support women’s training,” Adam Petrick, Global Director of Brand and Marketing for Puma, says via a press release. “Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign.”
Source : MiamiRacked & Seventeen