Emilio Pucci, a dashing Florentine aristocrat, began his fashion career unexpectedly on the slopes of Zermatt in 1947 when the photo of a revolutionary ski suit he’d designed for a female friend found its way to the pages of Harper’s Bazaar.

Backed by the LVMH Group, the company has soared once again on the international fashion stage, building a global store network of more than 50 monobrand stores, including the Virtual Boutique, the brand’s online store.

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