It’s actually a pretty nice picture of a $330,000 car, the Bentley Mulsanne. But Bentley is sparing no expense in the marketing of its latest ultra-luxury vehicle. The car maker on Tuesday unveiled what it’s calling the “world’s most extraordinary car photograph,” featuring its new Mulsanne Extended Wheelbase. What makes the image so extraordinary? They use the same technology developed by NASA to make panoramas from photographs beamed back by the Curiosity rover on Mars to create this 53 billion pixels image. Yes, billion.
The mind-blowing “gigapixel” image, which shows the two-tone Mulsanne on San Francisco’s Golden Gate Bridge, was captured using technology originally developed by NASA to enable Mars rovers to take exploratory panoramic photographs.The resulting image is so large that you can zoom in from 700 meters to see the 4,500 individual stitches in the Mulsanne’s embroidered “Winged B” headrest logo. Getting this insane level of detail required capturing 700 individual shots from the same location and digitally stitching them all together.
Made up of approximately 53 billion pixels (or 53,000 megapixels), the final photo is 4,425 times larger than your typical smartphone image. To put this in perspective, if you printed it out true to size, the image would cover an entire football field.
“Nowhere is Bentley’s famed attention to detail better demonstrated than with our new Mulsanne,” Kevin Rose, Bentley’s board member for sales and marketing, said in a statement. “We wanted to commission this shot to capture both the exquisite detailing of the Mulsanne and the epic scale of our brand’s ambitions. We believe the result is truly extraordinary.”